E T Consultant

The role supports communications strategies for multiple trust funds within the KIUDR unit of the World Bank's Infrastructure Vice Presidency. The consultant will lead communication activities, develop content, manage digital presence, engage stakeholders, and support media positioning to advance trust fund goals.

Responsibilities

• Lead communication activities for the KIUDR Trust Funds in coordination with TF managers and ECR KIUDR Comms Lead, establishing overall strategy customized to each TF’s needs
• Develop and implement communications plans around specific trust fund knowledge products and key events
• Write, edit, and oversee production and dissemination of communications materials including annual reports, issue briefs, event briefs, reports, talking points, fact sheets, online stories, blog posts, video scripts, news releases, and brochures
• Lead production of annual reports for each TF, coordinating inputs and clearing content as necessary
• Create, sustain, and update messaging on the TFs and related topics
• Create and implement a proactive digital outreach plan for KIUDR TFs aligned with WBG corporate priorities
• Maintain and/or develop webpages and websites for TFs
• Develop and implement social media and e-mail campaigns and content, data visualizations, newsletters
• Publish content to content management systems in compliance with World Bank standards
• Establish key performance indicators and review digital presence metrics, sharing results with management and stakeholders
• Support communications campaigns and activities within the broader KIUDR unit
• Identify key external stakeholders and develop and sustain stakeholder engagement plans
• Forge strategic partnerships inside and outside WBG to improve dialogue and outreach and advance TF positioning
• Monitor and flag potential reputation risks for the TFs
• Position the TF’s work in relevant global and national media outlets including placement of stories and op-eds and responding to media inquiries

Requirements

• Master’s degree (Communications, International Relations/Public Affairs/Economics, or other related fields)
• Minimum of 5 years of relevant work experience
• Experience in strategic communications and positioning, leadership communications, managing reputational risks and issues, messaging, stakeholder engagement, and media engagement
• Ability to provide sound judgment, think strategically, and rapidly analyze diverse information from varied sources
• Excellent English language skills and proficiency to write and edit complex communications products for purposeful structure, clarity of ideas, and logical, persuasive presentation
• Self-motivated and creative, with excellent project management and organizational skills
• Proven ability to perform multiple tasks and work with both internal and external colleagues
• Proven ability to nurture and maintain relationships and communications with critical internal and external constituencies and stakeholders
• Experience in developing and leading communication initiatives, including optimizing digital media and using digital and social media to stimulate conversations with stakeholders
• Ability to develop strategies to position across websites, blogs, and other channels
• Proven knowledge and proficiency with online performance measurement and impact analysis tools
• Ability to research, identify, and map intended audiences and stakeholders
• Ability to leverage communication tools and methodologies such as online monitoring and web analytics to assess information needs
• High levels of initiative, judgment, and decisiveness in accomplishing tasks
• Proven ability to work independently
• Good time-management skills and an eye for detail
• Ability to work effectively under stress and juggle multiple tasks within tight deadlines
• Strong diplomatic, interpersonal and teamwork skills
• Sensitivity to working in a multicultural environment
• Commitment to teamwork and fostering a positive work culture through integrity, inclusion, and professionalism
• Passion for the World Bank Group’s mission

Skills

• Strategic Communications
• Leadership Communication
• Reputational Risk Management
• Messaging Development
• Stakeholder Engagement
• Media Engagement
• Project Management
• Content Development
• Digital Media Optimization
• Social Media Engagement
• Online Performance Measurement
• Impact Analysis
• Audience Research
• Web analytics
• Communication Strategy
• Writing and Editing
• Time Management
• Multicultural Communication
• Diplomacy Skills

Languages

English