Digital Marketing Specialist

The Digital Marketing Specialist will develop and execute an email marketing strategy focused on engagement, conversion, and lifecycle marketing using Salesforce Marketing Cloud. The role supports the Forum’s mission by expanding digital reach and driving growth through innovative digital strategies.

Responsibilities

• Develop and execute a comprehensive email marketing strategy to drive user engagement, conversion, and retention, using Salesforce Marketing Cloud (SFMC).
• Design, build, and optimize automated email journeys and lifecycle campaigns, including onboarding, re-engagement, and personalized communications for different audience segments.
• Create compelling, relevant, and strategic content for newsletters and targeted email campaigns, tailored to various lifecycle stages and personas.
• Analyze campaign performance data, segment audiences, and use insights to refine outreach, improve conversion rates, and optimize overall campaign effectiveness.
• Collaborate cross-functionally with product, analytics, content, and partnership teams to align messaging, support key initiatives, and ensure a seamless user experience.
• Document best practices, workflows, and performance metrics to support continuous improvement and knowledge sharing within the team.
• Ensure all email communications comply with relevant regulations and best practices (e.g., GDPR, CAN-SPAM, etc.).

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5+ years of experience in email marketing, digital marketing, or corporate communications, preferably in a global or NGO context.
• Proven hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Automation Studio, and Email Studio) or similar email automation platforms.
• Strong written and verbal communication skills, with demonstrated ability to create engaging and effective email content.
• Analytical mindset with experience interpreting data, segmenting audiences, and optimizing campaigns for growth.
• Excellent organizational and project management skills, with the ability to manage multiple projects and meet deadlines.
• Experience collaborating with cross-functional teams and managing stakeholder relationships.
• Proactive, creative thinker with a passion for digital engagement and making an impact.
• Fluency in English, with outstanding written and verbal communication skills.

Skills

• Email Marketing
• Digital marketing
• Corporate Communications
• Salesforce Marketing Cloud
• Journey Builder
• Automation Studio
• Email Studio
• Email Content Creation
• Data Analysis
• Audience Segmentation
• Campaign Optimization
• Project Management
• Stakeholder Management
• Cross-Functional Collaboration

Languages

English