Digital Fundraising Consultant

The Digital Fundraising Consultant will support the planning, development, and implementation of digital marketing and fundraising strategies to maximize donor acquisition and retention. The role involves leading performance-driven digital campaigns, generating actionable insights, and optimizing digital channels to increase revenue and donor lifetime value, working with diverse internal and external stakeholders.

Responsibilities

• Plan and execute digital fundraising campaigns including online advertising, search engine marketing (SEM), social media promotions, and other digital channels.
• Develop data-driven campaign strategies to increase donor acquisition efficiency and lower cost per acquisition.
• Provide timely, in-depth analysis of donor behaviour, profiles, and digital performance to inform ongoing optimization decisions.
• Coordinate campaign-specific digital creative planning with internal and external stakeholders.
• Generate and contribute innovative ideas and concepts for digital acquisition, donor journey integration, and value maximization.
• Prepare clear and detailed creative briefs for agencies and media partners, ensuring compliance with UNICEF's brand guidelines.
• Conduct regular key performance indicator (KPI) monitoring, including traffic, conversions, retention, return on ad spend (ROAS), and donor value metrics.
• Use analytics tools (Google Analytics, AdWords, Ad Manager) to generate insights that guide decision-making.
• Maintain tracking mechanisms and ensure digital assets comply with best practice measurement and tagging.
• Collaborate and maintain productive relationships with creative agencies, media partners, and other vendors to ensure delivery of high-quality digital fundraising materials and campaigns.
• Collaborate internally across Communications, Programmes, Private Fundraising, and Partnerships (PFP) HQ and Resource Mobilization teams to ensure digital fundraising dovetails with ongoing communication and audience-focused strategies.
• Provide detailed and informative briefs to agency and media partners for campaign requirements, creative guidelines, development regulations, and working processes.
• Support responsible budget management through data preparation, monitoring expenditure, and contributing to forecasting and reporting.
• Regular digital KPI monitoring, analysis & data-based insight generation.
• Research and share up-to-date advertising and marketing trends, best practices, and technologies with team members, management, and the wider office.
• Ensure procurement and financial processes are followed in coordination with the supervisor.

Requirements

• A bachelor's degree (or equivalent) in any discipline with 2 years of relevant experience is required.
• A university degree is advantageous in Business administration, Arts, Marketing, Communications, or other relevant or significant experience in managing ROI-driven digital fundraising and communication using paid media platforms.
• Experience managing ROI driven digital fundraising and communication using paid media platforms.
• Experience sourcing stories and content and using these to create impactful and responsive fundraising propositions.
• Experience in search engine, display ads, email marketing, content management systems, social media, e-commerce, and analytics.
• Experience working with and optimising the impact of external advertising agencies.
• Experience with data visualization tools is desirable.
• Strong, demonstrated data analysis skills (Google Analytics, AdWords, Meta/ Facebook Ad Manager), including digital tracking and analytics is required.
• Familiarity with Customer Relationship Marketing (especially using Salesforce software) and social listening analysis is desirable.
• Strong project management, interpersonal, and communication skills (including time management and budgeting) is desirable.
• Familiarity with nonprofit communications or fundraising is an asset.
• Intermediate proficiency in English is required.
• Intermediate proficiency in Urdu is required.

Skills

• Digital Fundraising
• ROI-driven Fundraising
• Paid Media Platforms
• Content Sourcing
• Fundraising Propositions
• Search Engine Advertising
• Display Advertising
• Email Marketing
• Content Management Systems
• Social Media Marketing
• E-Commerce Marketing
• Digital Analytics
• Google Analytics
• AdWords
• Meta Facebook Ad Manager
• Advertising Agency Management
• Data Visualization
• Data Analysis
• Digital Tracking Tools
• Customer Relationship Marketing
• Salesforce
• Social Listening Analysis
• Project Management
• Budget Management

Languages

English, Urdu