Marketing Officer

The Marketing Officer supports UNICEF China's resource mobilization targets by delivering Chinese-language creative content and marketing services. The role focuses on acquisition, conversion, and retention efforts across multiple channels including digital, social media, telemarketing, and offline activations, while also assisting partnership communications for corporate and philanthropy fundraising.

Responsibilities

• Collaborate with Digital team and creative agencies to generate insights into target audience segments, behavioral trends, motivations, and content preferences.
• Draft high-quality Chinese-language copy that persuades and guides audiences toward key actions including becoming donors or purchasing Inspired Gifts products.
• Tailor tone, messaging, and storytelling approaches for specific donor segments and channels using data, A/B testing, and performance analytics to optimize engagement and conversion.
• Partner with Retention and Telemarketing teams to engage, retain, and deepen relationships with existing supporters through compelling narratives and multimedia content.
• Support retention and value maximization campaigns by crafting content that strengthens UNICEF’s donor benefits and loyalty propositions.
• Ensure quality assurance and brand alignment of donor reports for corporate partners, philanthropists, and National Committees.
• Support high-value channel donor engagement by preparing tailored case studies, pitch decks, short videos, talking points, and other customized materials.
• Maintain and catalogue a multimedia inventory; assist and back up other team members to ensure business continuity.
• Proofread and review agency-produced copy and design materials to ensure brand compliance, accuracy, and quality.
• Perform other tasks as needed to support team priorities and organizational goals.

Requirements

• A Bachelor or equivalent (First Level University Degree) in Marketing, Journalism, Communications, Advertising or related fields is required.
• At least 1 year of relevant work experience in Chinese-language content marketing, copywriting, journalism, marketing communications, advertising, or China’s interactive digital/social media is required.
• Strong portfolio in Chinese-language creative storytelling on digital channels and social media platforms with proven experience delivering content from start to end with minimum supervision.
• Agility in Chinese-language storytelling and pitching skills for various marketing channels and audiences in China, with a keen eye for effective marketing copy and creative.
• Proficiency in design and multimedia editing tools such as Canva, Adobe Creative Suite, Photoshop, and other apps.
• Fluency and flexibility in both Chinese and English, with written and oral communication skills is required.
• Knowledge of another official UN language (Arabic, French, Russian or Spanish) or a local language is an asset.
• Experience in non-profit sector digital fundraising, private-sector content marketing, and/or B2B marketing is an advantage.
• Creative, self-motivated, collaborative, open-minded, able to adapt to new environments, and build rapport with people.
• Ability to balance multiple projects, priorities, and client communications effectively under tight timelines.
• Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts.

Skills

• Chinese-language content marketing
• Copywriting
• Journalism
• Marketing Communications
• Advertising
• Interactive Digital Media
• Social Media Marketing
• Creative Storytelling
• Content Creation
• Pitching Skills
• Marketing copywriting
• Canva
• Adobe Creative Studio
• Photoshop
• Digital Fundraising
• Private-sector content marketing
• B2B Sales
• Project Management
• Client Communication
• Bilingual Communication

Languages

Chinese, English