Digital Communication Specialist (Web Editor)

The Web Editor is responsible for overseeing key sections of the UNICEF global website, producing compelling narratives and web content to advance UNICEF's mandate and highlight its impact. The role involves strengthening web content discoverability, engagement, and performance through audience insights, analytics, and search best practices.

Responsibilities

• Writing, editing and production of web content for the UNICEF global website including evergreen content related to programmes, institutional information and humanitarian action and emergencies.
• Producing compelling narratives, web features and stories for the general public, partners, opinion leaders, the media and a variety of key audiences in line with the UNICEF Strategic Plan.
• Strengthening the discoverability, reach, engagement and performance of UNICEF web content across search engines and evolving AI-mediated discovery by applying audience insights, analytics and search best practices.
• Ensuring web standards, best practices and capacity building across regional and country offices.
• Supporting digital transformation and content lifecycle management.
• Managing workplans and coordinating with editorial, design, development, platform and technical teams to support effective end-to-end production and delivery of web content.

Requirements

• Advanced university degree (Master's or higher) in Communication, Journalism, International Relations, Development Studies, or related fields is required. Two years of additional relevant work experience that was gained after obtaining a Bachelor's degree may be accepted in lieu of advanced degree.
• A minimum of five years of relevant, progressively responsible, professional work experience in digital communications, external relations, writing and editing (or equivalent fields), of which at least two years involve managing website content and digital communication channels, is required.
• Demonstrated expertise in digital content strategy and audience trends, including best-in-class practices in user-centred content, platform and search discoverability, and content optimization for traditional and AI-mediated search environments is required.
• Demonstrated expertise in web analytics and search optimization tools is required, including Google Analytics, Search Engine Optimization (SEO), Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), with the ability to interpret performance, search-visibility and audience data to inform editorial decisions and improve content reach, authority and discoverability.
• Demonstrated knowledge of current and emerging digital, audience and content trends, with the ability to adapt editorial approaches and apply evolving best practices is essential.
• Experience using software and applications relevant to the position, including internet navigation, content management systems, email systems and web tracking tools is necessary.
• Outstanding ability to write and edit external digital communication materials, ability to express clearly and concisely ideas and concepts in written and oral form is required.
• Ability to transform dense technical and programmatic information into engaging content that is accessible to the general public and a wide array of partners and stakeholders is expected.
• Demonstrated ability to coordinate across editorial, design, development, platform and technical teams to support the effective end-to-end production and delivery of web content is required.
• Detail-oriented, creative, able to work efficiently with teams and stakeholders outside of the communication division is a requirement.
• A sophisticated understanding of development and humanitarian issues, world affairs, and current events is required.
• Proficiency in English is required.
• Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.
• Experience with Drupal is considered as an asset.
• Two years of international experience, including field experience or meaningful periods supporting humanitarian operations, is preferred.
• Knowledge of and experience with the United Nations, international or non-governmental organizations is highly desirable.
• Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts.

Skills

• Digital Content Strategy
• Audience Trends Analysis
• User-Centred Content
• Content Optimization
• Web analytics
• Google Analytics
• Search Engine Optimization
• Answer Engine Optimization
• Generative Engine Optimization
• Content Management Systems
• Web Tracking Tools
• Digital Communications
• Writing and Editing
• Technical Writing
• Editorial Coordination
• Content Creation
• Drupal
• Humanitarian Communication
• Development Communication
• International Relations
• External Relations

Languages

English