Fundraising Acquisition Associate (IG)

The Fundraising Acquisition Associate (IG) will manage all Individual Giving acquisition activities for UNHCR's Private Sector Partnerships team in Denmark. The role involves strategic development and expansion of acquisition channels, including digital and offline campaigns, to grow donor volume and secure fundraising targets.

Responsibilities

• Manage donor acquisitions campaigns across channels and across thematic priorities and emergency responses to grow donor volume, with an in-depth understanding of strong return on investments
• In cooperation with HQ, develop paid search and google ads campaigns, including copy writing and continuous optimization
• Campaign development for PSP Denmark’s acquisition activities, including copy writing, display and videos
• Develop print advertising campaigns and manage relationship with media suppliers
• Develop and manage sms acquisition campaigns, including strong and compelling copy writing
• Assist in implementing lead generation strategies and tactics to drive customer acquisition, e.g. petitions and other engagement techniques
• Work with communications colleagues and digital media and creative agencies, ensuring activities and campaigns are continuously optimized to deliver against KPIs including website flow and brand activities
• Implement and monitor digital segmented journeys across channels to increase share of newly acquired higher value donor with a strong LTV expectancy
• Keep donation landing pages updated and optimized, including A/B split testing to increase web conversion rates
• Continuous tracking and monitoring of campaign performance against KPIs, building reports for analysis and campaign optimization
• Support in managing the media plan development ensuring expenditure and targets are in line with agreed budgets
• Ad hoc activities to support the PSP Denmark team

Requirements

• Secondary education with preferably a degree in Marketing/Business Administration, Communications, Journalism, IT-studies, or a related field
• Minimum 3 years of previous working experience relevant to the function or minimum 2 years of relevant working experience with Bachelor’s, Master’s or Doctorate degree in the field(s) relevant to the function
• Relevant work experience in a marketing/fundraising or communications unit, preferably in a not-for-profit organization or from a marketing position in a subscriber or member-based organization/company – or as a creative content creator or similar from e.g. an advertising company
• Solid experience with content production, including copywriting and assessing and selecting visuals for both digital and print media
• Solid experience with developing digital (acquisition) campaigns, as well as branding activities – digital and print
• Solid experience with developing storylines for videos and video ad campaigns
• Experience with digital campaign optimization strategies and performance analyses, including Google Analytics, dashboards and Business Manager
• Experienced and thrives with working with a global agenda that is getting public attention and turning complex matters into engaging campaigns
• Proven ability to meet fundraising targets and drive results
• Experience with Microsoft Office
• Experience with customer/donor segmentation and customer/donor journeys
• Project management experience is essential
• Excellent communication skills (writing) and fluency in English and Danish
• Strong copy writing skills and ability to write engaging and compelling content that drives conversion and engagement
• Strong visual skills and with the ability to develop/or select eye catching and effective campaign and marketing materials
• Strong analytical skills within digital marketing and knowledge of key digital measurement metrics
• Motivation by working with KPIs and performance-driven goals
• Demonstrated ability to effectively manage budget and forecasts
• Demonstrated ability to work independently and be self-driven – also under pressure
• Pays attention to details, has a high sense of quality and accuracy
• Is a team player and a cooperative colleague
• Is able to drive your projects from A-Z and is results-oriented
• Ability to work with tight deadlines, especially during emergencies

Skills

• Fundraising Acquisition
• Digital Campaign Design
• Content Creation
• Copywriting
• Visual Content Selection
• Video Storyline Development
• Digital Campaign Optimization
• Google Analytics
• Business Manager
• Customer Segmentation
• Donor Journey Strategies
• Project Management
• Microsoft Office Suite
• Budget Management
• Performance Analysis
• KPI Reporting
• Communication Campaigns
• Branding Activities
• Performance-Driven Marketing

Languages

English, Danish