Behaviour Change and Flagship Dairy Product Strategy Consultant

This consultancy focuses on developing an integrated strategy framework for behaviour change and flagship biodiversity-positive dairy product development in Armenia. The consultant will provide technical expertise to assess consumer behaviour dynamics, identify market and product opportunities, develop partnerships, and create strategic concepts and messaging approaches to support sustainable, nutritious, and biodiversity-positive consumption patterns.

Responsibilities

• Develop Biodiversity and Nutrition awareness campaign concept, select contractor and develop awareness raising campaign including short video for public and social media.
• Develop behavioural change campaign concept, select contractor and develop awareness raising campaign including short video for public and social media.
• Establish partnership with WFP Transformative home grown school feeding programme and coordinate with FAO Farmer Field Schools to raise awareness on nature-positive agriculture and COP17.
• Develop concept notes on school interventions on sustainable food systems transformation aligned with NBSAP agricultural transformation objectives.
• Select pilot school intervention(s) with WFP/municipal partners including implementation modality, monitoring indicators, and linkage to incubator-supported products/value chains.
• Position school programme as a COP17 showcase output with named ownership of narrative and evidence pack.
• Coordinate with CBD Secretariat, Policy Lab, Ministry of Environment, Ministry of Foreign Affairs and UN COP17 Taskforce for flagship dairy product and its showcase at CBD COP17.
• Agree on CBD COP17 flagship dairy narrative and evidence pack including policy commitments, partners, pilots, and finance/DIB readiness.
• Confirm named government champions and spokespersons with CBD COP17 milestones calendar and responsibilities.
• Establish partnerships with schools for WFP and FAO school feeding programs.
• Facilitate formalization of partnerships and coordination among value-chain stakeholders supported through project capacity-building activities.
• Develop and approve flagship dairy product communication strategy.
• Agree on flagship dairy value-chain roadmap linking school feeding demand, incubator-supported supply, and COP17 showcase narrative.
• Consult with Policy Lab and ministries on Sustainable Food Systems narrative at COP17 and flagship dairy product presentation.
• Develop COP17-ready branding and communications package with key messages, product narrative, partners, and evidence from pilots to showcase nature positive dairy product linked with national school food programme.

Requirements

• Advanced university degree in behavioural science, communications, food systems, agribusiness, sustainable development, marketing, or related field is required.
• A minimum of two (2) years of progressively responsible experience in one or more of the following areas is required: Behaviour change strategy and strategic communications; Sustainable food systems and nutrition; Food product innovation and market positioning; Consumer awareness and engagement initiatives; Sustainable consumption and biodiversity-positive food systems.
• Experience working with UN agencies, government institutions, private sector actors, or multi-stakeholder international programmes is desirable.
• Fluency in written and spoken Armenian is required.
• Working knowledge of English is required.

Skills

• Behaviour Change Strategy
• Strategic Communications
• Sustainable Food Systems
• Nutrition
• Food Product Innovation
• Market Positioning
• Consumer Awareness
• Stakeholder Engagement
• Partnership Development
• Messaging Development
• Biodiversity-positive Food Systems

Languages

Armenian, English