Digital Media Manager and Analyst

The Digital Media Manager and Analyst at SHAPE supports NATO by managing and assessing digital communications across web and social media platforms. The role involves developing digital media strategies, analyzing engagement data, overseeing multimedia production, and ensuring compliance with NATO branding and quality standards.

Responsibilities

• Develops, implements and maintains an ACO digital media strategy and campaign approach aligned with J10 StratCom objectives and NATO policy.
• Manages and analyses digital engagement data across relevant platforms, applying quantitative and qualitative assessment to identify what works, what does not, and why.
• Provides actionable reporting to CPAO and Director J10 StratCom, combining analytics with narrative/context assessment and clear recommendations.
• Defines, monitors and refines digital Key Performance Indicators (KPIs), synchronising metrics and assessment with Information Environment Assessment (IEA) staff and subordinate teams.
• Oversees and contributes to digital-first multimedia production, ensuring outputs are optimised for platform requirements, consistent branding, and rapid-turnaround delivery.
• Engages with audiences on ACO social media platforms as required and synchronises responses and issue management with ACO JFCs and Component Commands.
• Develops, maintains and disseminates social media SOPs, tactics, techniques and procedures (TTPs) to improve ACO-wide digital performance and resilience.
• Undertake additional duties and assume other responsibilities as directed by the chain of command.

Requirements

• University Degree in sociology, behavioural science, information science, management information systems, information technology, digital publishing or related discipline and 2 years post related experience, or Higher Secondary education and completed advanced vocational training in that discipline leading to a professional qualification or professional accreditation with 4 years post related experience.
• Demonstrated experience managing and optimising social media and web outputs for a large organisation, using analytics to drive continuous improvement.
• Experience overseeing or delivering multimedia content production workflows, including video post-production and template-based graphic design.
• Experience establishing digital governance, including publication quality assurance, accessibility requirements and platform-aware formatting.
• Experience integrating information environment assessment with digital operations, including risk awareness related to misinformation and manipulated media.
• Familiarity with the responsible use of authorised AI-enabled creative tools to support tagging/metadata, transcription/captions and workflow acceleration, with robust human review and compliance with security constraints.
• English - SLP 3333 - (Listening, Speaking, Reading and Writing)

Skills

• Social Media Management
• Web analytics
• Digital Media Planning
• Multimedia Production
• Video Post-Production
• Graphic Design
• Digital Governance
• Publication Quality Assurance
• Accessibility Compliance
• Platform-Aware Formatting
• Information Environment Analysis
• Risk Awareness
• Misinformation Management
• AI-Enabled Creative Tools
• Metadata Tagging
• Transcription and Captioning
• Workflow Acceleration
• Human Review Compliance
• Security Compliance

Languages

English