Digital Fundraising Content Consultant, PFP, PSFP, Individual Giving, 12 months, Geneva, Switzerland, Private FR & Partnership (PFP), 12 months, (Remote)

The consultant will lead content strategy and campaign execution for digital fundraising at UNICEF, working with a multidisciplinary team to support donor acquisition, engagement, and retention across multiple markets. Responsibilities include content planning, partnership with creative agencies, content development for donor journeys, and capacity building across Country Offices.

Responsibilities

• Serve as the content lead within the Virtual Hub, contributing to campaign planning and ensuring content strategies are informed by audience insights, donor behaviour, and performance data
• Partner with external creative agencies to develop and optimize fundraising assets for digital acquisition and retention campaigns across paid media channels, ensuring creative output aligns with strategic objectives and market needs
• Design, develop, and continuously improve content for donor journeys across key touchpoints, including email, video, and other digital engagement channels
• Collaborate closely with Country Offices and channel specialists to create integrated content ecosystems, ensuring alignment between paid, owned, and organic channels and a consistent donor experience
• Proactively source and curate stories, imagery, video footage, and programme content from UNICEF platforms, including WeShare and other internal repositories, transforming them into compelling fundraising narratives for diverse audiences and markets
• Strengthen content and fundraising capabilities across Country Offices by designing and facilitating workshops, providing guidance on digital fundraising content best practices, and supporting teams to adopt audience-centric approaches
• Work directly with Country Office communications, programme, and fundraising colleagues to identify content opportunities, develop content pipelines, and commission field-generated stories and assets that support fundraising priorities and local market growth

Requirements

• Advanced (Master's) Degree in Marketing, Communications, Fundraising, Business Administration, or other related areas is required
• Alternatively, a first-level university degree (Bachelor's degree or higher), in combination with additional qualifying 2 years of relevant experience, may be accepted in lieu of an advanced university degree
• A minimum of five (5) years of relevant professional experience in fundraising, marketing, advertising, or communications with a specific focus on developing content for digital marketing and social media campaigns or equivalent is required
• Relevant experience in developing content strategy and creative assets for target based digital fundraising campaigns is required
• Fluency in English is required
• Prior experience in a UN organization is desirable
• Experience with creative tools like Canva is desirable

Skills

• Digital Fundraising
• Content Strategy Implementation
• Campaign Execution
• Donor Acquisition Strategies
• Donor Engagement Strategies
• Donor Retention Strategies
• Content Development
• Digital marketing
• Social Media Campaigning
• Creative Asset Development
• Fundraising
• Marketing
• Advertising
• Canva
• Capacity Building
• Partnership Management

Languages

English