Communications and Social Media Consultant

This consultancy aims to strengthen the UN’s communications and digital presence in the Philippines by developing and implementing a social media strategy, producing localized multimedia content, and building internal capacity for continuity and sustainability. The consultant will enhance the reach, visibility, followers, subscribers, and impact of the United Nations in the Philippines through effective digital engagement, particularly with youth and underrepresented groups.

Responsibilities

• Produce digital media content, promoting the work, activities and impact of UN Philippines, delivering at least four campaign/content packages per month consisting of localized, audience-relevant posts and visual materials using raw materials from UN agencies and headquarters.
• Identify opportunities and implement strategies to expand reach and engagement, focusing on youth and underrepresented communities in the Philippines.
• Develop relationships with influencers for joint content production and amplification of UN messages.
• Coach and tutor UNIC team throughout the exercise, including through weekly team meetings and one-on-one engagement with staff.
• Provide input, feedback into and strategic advice for UN Philippines communications beyond digital media, including press, marketing, exhibitions, emergency/humanitarian communications, and overall office management and workflows.
• Support development and use of digital collaboration, information-exchange, and progress tracking tools such as corporate communications deliverables, events & communications calendar, and digital media content schedule.

Requirements

• University degree in communication or related field.
• Additional coursework or certifications in social media, digital marketing, or related fields are an asset.
• Minimum of five (5) years of experience in social media, public information, public relations, or a related area is required.
• Proven experience managing and executing digital campaigns across Instagram, Facebook, X (Twitter), TikTok, and YouTube is essential.
• Experience in acquiring, analyzing, and reporting on social media data using analytics tools (e.g., Meta Insights, Twitter Analytics, Google Analytics) is required.
• Familiarity with content creation and publishing tools such as Canva, CapCut, Adobe Photoshop, Adobe InDesign, or comparable software is desirable.
• Demonstrated ability to create multimedia content (graphics, videos, reels, motion design) in English and Tagalog is desirable.
• Fluency in English and Tagalog is required.
• Knowledge of another official UN language is an advantage.

Skills

• Social Media Management
• Marketing Campaign Execution
• Instagram Marketing
• Facebook Advertising
• Twitter Marketing
• TikTok Marketing
• YouTube Marketing
• Social Media Metrics Analysis
• Meta Insights
• Twitter Analytics
• Google Analytics
• Content Creation
• Graphic Design
• Video Production
• Motion Design
• Canva
• CapCut
• Adobe Photoshop
• InDesign
• Public Relations
• Digital marketing

Languages

English, Tagalog