Marketing Cloud CRM and Communications Consultant

The Marketing Cloud CRM and Communications Consultant will support the Global Education Monitoring Report by optimizing the Salesforce CRM ecosystem and Marketing Cloud to enhance engagement, segmentation, and reporting. The consultant will also provide communications support including translation, email communications, video content production, and website updates, working on-site in Paris.

Responsibilities

• Review and assess the current structure and condition of the Salesforce database.
• Identify, document, and address data inconsistencies, duplicate records, and errors.
• Clean and deduplicate records in line with best practices.
• Ensure contacts are accurately linked to their respective organisations.
• Carry out ongoing data cleaning and quality assurance activities.
• Establish and document guidelines and processes to support ongoing database integrity and governance.
• Support the configuration and optimization of campaigns, reports, and dashboards in Salesforce and Marketing Cloud.
• Update and refine the Salesforce user interface as required.
• Manage event registration and sign-up processes through Salesforce CRM and Marketing Cloud automation tools.
• Develop and manage automated email journeys and communication workflows.
• Meet regularly with internal teams to troubleshoot CRM-related issues and provide ongoing technical and operational support.
• Provide guidance on best practices for effective use of Salesforce CRM and Marketing Cloud.
• Develop user documentation and deliver training sessions for marketing and CRM-related tasks.
• Provide translation support into French as required.
• Create and adapt email communications in multiple languages.
• Support editing and production of video content for communications purposes.
• Contribute to updates and maintenance of the GEM Report Wikipedia page, including adding references and citations.
• Research and identify methods to improve GEM Report content visibility on AI tools.
• Contribute to broader communications activities in support of the GEM Report team.
• Undertake any other communications-related tasks as required.

Requirements

• Completed secondary, technical or vocational school
• A minimum of 2 years of professional experience in email marketing and communications.
• Proven experience in CRM support
• Proven experience in database management
• Excellent communication skills.
• Excellent project management skills and ability to manage competing priorities.
• Strong interpersonal skills with demonstrated ability to work and maintain effective working relationships within a multicultural environment.
• Problem-solving skills.
• Excellent skills in Marketing Cloud.
• Demonstrated ability in CRM troubleshooting.
• Proficiency with video and photo editing tools.
• Knowledge of internet, social media, SEO and web technologies.
• Excellent knowledge of English

Skills

• Email Marketing
• CRM Support
• Database Management
• Project Management
• Marketing Cloud Management
• CRM Troubleshooting
• Video Editing
• Photo Editing
• Social Media Communication
• SEO
• Web Technology

Languages

English, French