Graphic Designer

The International Trade Centre is recruiting a Graphic Designer Consultant to develop branding and promotional materials for a portfolio of 12-15 MSMEs in Sierra Leone. The consultant will create logos, branding guidelines, business cards, social media templates, and other marketing materials to enhance the visibility and market positioning of MSMEs under the "Empowering youth through digital technologies" project.

Responsibilities

• Participate in introductory in person meetings and briefing sessions with assigned MSMEs and the Branding Support Consultant.
• Review and analyse the branding brief developed for each MSME.
• Ensure a clear understanding of each enterprise's products, services, target market and branding objectives.
• Coordinate regularly with the project team and relevant consultants to ensure consistency and alignment throughout implementation.
• Develop branding packages for 12-15 MSMEs including logo design, mini branding guidelines, business cards, thank-you cards, product and packaging branding, social media templates, and social media profile assets.
• Produce visually coherent, professional and practical branding materials that reflect each MSME’s identity, target market and business objectives.
• Ensure all branding materials are suitable for digital use and future printing with appropriate file formats and dimensions.
• Incorporate feedback and provide up to three rounds of revisions per MSME based on consolidated feedback.
• Provide all editable source files and final high-resolution/production-ready files organized in a clearly structured digital folder for each MSME.
• Ensure editable templates can be easily updated and reused by MSMEs using accessible design tools such as Canva.
• Ensure consistency across all branding assets produced.
• Incorporate feedback received from MSMEs and the project team.
• Finalize and submit all deliverables according to agreed standards and timelines.
• Prepare a brief summary of work completed and deliverables produced for each MSME.
• Comply with ITC’s visual identity, communication and visibility guidelines.
• Review and follow relevant guidance and supporting materials available on ITC’s Communications and Events SharePoint.
• Ensure necessary permissions regarding intellectual property rights are obtained and documentary proof submitted to ITC.

Requirements

• Bachelor's degree in Graphic Design, Visual Communication, Marketing, Fine Arts or related fields. Extensive relevant experience may be accepted in lieu of a university degree.
• Minimum of 5 years of relevant experience in graphic design and branding.
• Experience developing visual identities and marketing materials for SMEs.
• Experience working with businesses from diverse sectors.
• Experience using professional design software (Adobe Creative Suite, Canva Pro or equivalent).
• Experience working with entrepreneurship development programmes is desirable.
• A professional client portfolio must be submitted.
• Advanced English and Krio.

Skills

• Graphic Design
• Branding
• Visual Identity Development
• Marketing Materials Development
• Adobe Creative Studio
• Canva
• Client Portfolio Management
• Entrepreneurship Development
• SME Sector Marketing
• Logo Design
• Branding Guidelines
• Social Media Template Design

Languages

English, Krio